I suggested to the editors at the Khaleej Times that their weekly magazine could do with a revamp – less PR-generated guff, service journalism and more long-form features, more humour and more in-depth front of book pieces. Surprisingly they agreed and event let me come up with a new title (wknd. from Weekend) and a new design. I wanted to keep the covers minimal, and, as we were not on the newsstand, lose most of the cover lines.
I commissioned articles, art-directed the redesign, sub-edited the copy and worked with production to ensure the magazine came out on time with the Friday newspaper every week.
I had a great time working on the project, but sales wanted more features on jewellery and beating belly fat, and when management agreed, I decided to quite while I was ahead. A great experience and I am proud of the issues myself and a small team put together.